In the year 2000, Kenneth Chase Conaway took his wife Kelly's creative vision for designing beautiful wedding gowns -- along with his own desire to discover a creative outlet for his talents in business -- and created Kelly Chase Couture. Kelly's childhood love of sewing and tailoring coupled with a passion for fashion led her to pursue an education in fashion design. By age 13, Kelly's plan was in place to attend the University of Wisconsin Madison to complete a bachelor's degree in apparel design, then move on to attend the Fashion Institute of Technology (F.I.T.) to complete an associates degree in fashion design. It was during these years that Kelly was introduced to the bridal industry by working in the alteration department of a large bridal salon. It was here that Kelly learned first hand how to fit and properly construct wedding gowns. With all the skills in place, Kelly worked in both the bridal and ready-to-wear industries for several years prior to 2000.

Kenneth Chase Conaway is the Chief Executive Officer and co-founder of Kelly Chase Couture. Chase's role in the company relates to the day-to-day operations, marketing and branding, graphics, sourcing of materials and labor. Kenneth was born in Valdosta, Georgia, and grew up in Panama City Beach, Florida. Kenneth returned to Valdosta and attended Valdosta State University, where he studied archaeology & anthropology, and received a bachelor's of arts in sociology. After graduation, Kenneth relocated to Houston, Texas, and attended The Ocean Corporation, where he was trained as a professional commercial diver.